This is a series of wine brand designs for promotional use. This project was perfect for showing the cross section of my skills with lettering, design and 3D Illustration. All designs began as drawn or hand lettered sketches and then got refined and placed in context of a wine label design. Finally a 3D scene was built with models, lighting, textures and stage setting. Color adjustments and compositing touches were finished in Photoshop to finally bring the product image to life. I think the results speak for themselves and demonstrate why many design agencies are switching from photography to 3D illustration for displaying product.