3D illustration has grown leaps and bounds in the past 5 years both in render quality and in penetration in the field of product visualization. Photo realism is quite achievable now. However, in most cases what a client is looking for is more the idealized form of their product. They don’t necessarily want to see every bottle seam or surface scratch. But if aged and dirty is what you’re after, it can be done. 3D illustration offers an immense degree of flexibility for exploring a range of looks from pristine photo-real to scratchboard illustration style. Once a scene is built with products modeled and textured, assets can be re-lit, re-textured and re-shot from new angles efficiently to fit into different design contexts.
For those who understand things better with images let’s break down this scene to show the process.